Lionel is the founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, that grew to become the largest hispanic agency in the U.S.
He has been Hispanic Media Consultant in seven Republican presidential campaigns beginning in 1980. He is a recognized expert in Hispanic consumer and voter behavior.
Lionel was named one of the "25 most influential Hispanics in America" by Time Magazine and is a member of the Texas Business Hall of Fame.
He is the author of "Think and Grow Rich: a Latino Choice" published by Random House, "The Americano Dream: How Latinos Can Achieve Success in Business and in Life" published by Dutton, and "Children of the Revolución: How the Mexican Revolution Changed America" distributed by University of Texas Press
Lionel has served on the Board of Regents of The Texas A&M University System, the Board of Trustees for the University of the Incarnate Word, the Boards of Sesame Workshop, creators of Sesame Street, ACT (American College Testing) and the Public Broadcasting System. He chaired both the United Way of San Antonio and the San Antonio Symphony.
Kathy Sosa reinvented herself
when she stepped off the fast track of the advertising world and moved,
with her husband Lionel Sosa, to a
small town south of San Antonio, Texas. The couple re-created a
classic Texas farmhouse and turned an existing workshop on the
property into a painting studio for Lionel, where artistic friends and
family regularly joined in for artistic practice and study.
Tired of merely watching the group paint, Kathy picked up a paintbrush
for the first time at age 45. Soon after, she began studying with
renowned portrait artist Nelson Shanks at Studio Incamminati in
Philadelphia. In 2006 she began experimenting with a form of mixed media
portraiture, which combined her oil portraits with textiles and
wallpapers from her extensive collection.
In 2006, she was commissioned by the Texas Conference for Women to
do a portrait of keynote speaker Martha Stewart, to whom the artist
personally presented the work.
In 2007 Sosa began to explore the artistic expression of mestisaje, the
blending of peoples, races, ethnicities, languages, ideas, habits and
cultures that characterizes the Texas-Mexico border region that has
been her home since childhood. She received national recognition for
the result of that passion, the traveling exhibition "Huipiles: a
Celebration," which debuted at the Mexican Cultural Institute in
Washington, D.C. as part of the Smithsonian Latino Center's 2007
summer season "Mexico at the Smithsonian" before traveling to the
Museo Alameda in San Antonio in 2008. 2009 saw Sosa's one woman
show at San Antonio's Blue Star Contemporary Art Space. Her work
has been featured on CNN, in FiberArts Magazine, in Skirt!, San
Antonio Woman, Country Lifestyle, Destinations, and is available in
San Antonio through AnArte Gallery.
John Andrade is a creative professional with over 18 years of experience. Early in his career, Andrade worked on Hispanic messaging for brands such as Wells Fargo, McCormick, Jack Daniel’s, and NCLR as well as raising the bar for advertising in the Material Handling industry, and developing award-winning creative for regional and local accounts in Texas.
In 2004, John founded Andrade Communicators, which offers a client centered approach to business – an agency that focuses on providing an incredible level of service and makes lasting partnerships with its clients. “Our culture is built on three things, a fun environment, an incredible level of service and a passion for effective communication,” says Andrade. Andrade Communicators actively seeks to build a team of professionals who share a common philosophy – providing clients greater access, faster response, and less bureaucracy.
The response has been encouraging: “The funny part is, I know they have other clients but I feel like we are the only one,” says Lucilla Henderson, Vice-President of Marketing for Texas Dow Employees Credit Union (TDECU). “They are responsive, flexible and very creative.”
Henderson says the fact that Andrade Communicators is so accessible is what works well for TDECU.
Andrade continues to see this approach succeed. The proof is in the list of new and satisfied clients who have made Andrade Communicators their creative home. “We can’t wait for what tomorrow brings, we are passionate about what we do and we have fun doing it!”
Janine has worked in the advertising arena closely with famed Hispanic Advertising pioneer Lionel Sosa for over 20 years, and currently is responsible for managing the overall day-to-day account activity forTDECU and is the Logistic Producer for the television series, Children of the Revolución. Earlier experience includes working on Fortune 500 and government accounts such as the Centers for Disease Control Targeted Youth Media Campaign, Coca-Cola and Anheuser-Busch.
Wearing different hats throughout the years, Janine worked as broadcast and print producer, promotions fundraiser, and on the business side, in the development and implementation of account contracts, all of which have contributed to her in-depth knowledge of the advertising business. Her people skills, professional approach and energetic spirit, coupled with her many years of marketing and business experience, are invaluable to Andrade Communicators.
Janine graduated magna cum laude with a Bachelor of Arts from the University of Incarnate Word, San Antonio. She currently is the Director of the Knights of Peter Claver Jr. Daughters, Court 135, and is an active member of the Knights of Peter Claver Ladies Auxiliary and Sister to Sister organizations.
JesúsRamírez, Magister, has been marketing to American Latinos for 17 years. As Creative Director and Consumer Insight specialist for some the countries largest independent Latino marketing firms, he has successfully connected brands like Coca-Cola, Pepsi, The U.S. Army, JCPenney, American-Airlines, Bud Light, Wrangler Jeans, Wonder Bread, SBC, and Arizona Jeans, in English and Spanish, with the latent Latino market. Jesús is now helping new and established marketers, large and small business ventures, shorten their learning curve in the Latino market through custom consulting, literature, audio-training products and intensive workshops. Ramirez can be e-reached at firstname.lastname@example.org
Carlos Maestas was imported from Sacramento, California at the age of 14. After graduating from Douglas MacArthur High School, he attended The University of Texas in San Antonio and started a company called Key Ideas. Carlos earned an MBA from the University of Incarnate Word and returned to his alma mater as an adjunct professor for two semesters teaching marketing and international business in 2009. Through his work, Carlos discovered a passion for helping nonprofits tell their stories and build awareness of important issues both in San Antonio and around the world.
Key Ideas is passionate for telling great stories in ways that raise awareness and inspire action both in the city and around the world. In fact, the BBC featured a PSA produced by Key Ideas for a client during a documentary about child abuse. This documentary aired in the United States and Canada.
Key Ideas also followed stories as far away as West Africa and Moldova. In Africa, Key Ideas documented the work of a San Antonio nonprofit that assists Liberian communities recovering from two civil wars.
Over the past 11 years, Key Ideas' clients in San Antonio and the surrounding area include San Antonio Food Bank, City Church, Carabin Shaw, The Salvation Army, Big Brothers Big Sisters, and The SAISD Foundation.
Xaviera Laijas Szeman founded XMEDIA in 2009 after several years honing her media skills at some of Texas’ top public relations and advertising agencies. XMEDIA operates with the expressed purpose of providing clients with efficient and solid media strategy via research, negotiations, and smart buying practices. XMEDIA’s top clients include: Texas Dow Employees Credit Union, Solar Winds, IDEA Public Schools, Boys & Girls Club of Austin, Remax Vista of Texas, and IBC Bank.
Xaviera’s advertising career began in San Antonio while interning at Garcia LKS under mentor Lionel Sosa. She soon went on to work at Public Strategies in the media relations department servicing a Fortune 500 auto manufacturer as well as assisting CEO Jack Martin with Fortune 50 client media needs. Subsequently, at GSD&M’s Ideacity Xaviera had the pleasure of working on clients such as United States Air Force, John Deere, Texas A&M, and AT&T where she further developed her love of all things advertising.
She has lived in Austin since enrolling at the University of Texas in January of 2001. While working towards her graduation in 2004, with a double major in English and Political Science, Xaviera held jobs with the State Energy Marketing Fund under Land Commissioner Jerry Patterson as well as a White House internship in the office of Presidential Personnel.
Best known for her "My Lotería" series of 54 paintings re-creating the images and symbols of the classic Mexican Loteria from a U.S. Latino perspective, Cristina Sosa Noriega is also an accomplished portrait painter and muralist. However, as the daughter of advertising and marketing guru Lionel Sosa, branding and marketing are in her blood.
After graduating from Yale University, Cristina began working for the largest Hispanic advertising agency in the country, Bromley Communications, located in San Antonio, Texas. As an account executive for several large Procter and Gamble brands, she gained an in-depth understanding of how to market to the Hispanic consumer living in the U.S. In 2007, Noriega joined the Sosa & Sosa team to help to launch a branding and marketing campaign for TDECU, a credit union based in East Texas.
A year later, Cristina and her husband embarked on a new challenge in the Big Bend region of Texas (aka “the middle of nowhere”) to sell ice in the desert. Revitalizing one of Alpine’s oldest and most historic buildings after a 30-year hibernation, the Noriegas founded the Murphy St. Raspa Co, a retail store celebrating Hispanic culture.
While in Alpine, Texas, Cristina worked on a branding image campaign for Sul Ross State University and served on the local city environmental board. Back in her hometown of San Antonio, Cristina continues to pursue fine portraiture and mural art, while taking on freelance marketing, branding and writing projects. Cristina and her husband Victor spend their free time chasing and carrying their two daughters, Luz Victoria and Paloma Cruz.